About Our Business

From 1999-2015…

It all started way back in high school, when I had the opportunity to take retail floral design as an elective course my junior year. From there I grew in skill and passion for flowers, forgoing my university dreams and starting my own event design business in 2001.  At first my business name was “Simply Divine Floral Design” until 2005 when I changed the name to “Bloom – Weddings and Events” and adopted a new logo.  When I finally had the opportunity for my work to be published in a high-profile blog, I realized my business name was causing a problem as the “Bloom” part is very common for florists. In 2014 we changed the name for what we hope is the last time: we are now Mae Flower Co. (Mae stands for Matt and Amy Eller). For nearly 15 years I have arranged flowers for more than 60 events and weddings, including my own.

Amy Fallstrom becomes Amy Eller – 8/23/2003!


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